Dot Dot Growth - Prospect Pack - Exclusive Links

What's inside

Your complete growth pack.

Five sections covering every element of how DDG would operate for Exclusive Links.

01

Documents

Full proposal and lead automation workflow - open directly.

02

Channel strategy

A buyer-profile-first approach - platforms, budget breakdown and example CPLs for your European buyer audience.

03

Qualifying funnel

A live example of the DDG-built qualifying page - already published for Creek Haven.

04

Results breakdown

15-broker brokerage context · AED 15k/month starting budget · Before vs after DDG.

Our guarantee

We double the percentage of your leads that turn into serious buyer conversations - or we work for free.

90-day target. No retainer charged until we deliver. AED 0 if we miss.

Documents

Both materials, ready to open.

Your full proposal is live at a hosted URL. The automation workflow is the PDF attached to this pack.

Live link - opens in browser

Full Proposal Deck

proposal.dotdotgrowth.com

PDF - attached to this pack

Lead Automation Workflow - Visual Architecture

DDG_Lead_Automation_Workflow_Visual_Example.pdf

Monthly retainer

AED 20k

Full system management

One-time setup

AED 15k

Paid once

Live in

14 days

Sign-off to first leads

What's included

Authority content scripting and production direction · Multi-platform ad management · Lead scoring and broker distribution · WhatsApp and email nurture sequences · Broker performance scoring · Weekly reporting and strategy calls. Ad spend is paid directly to platforms - separate from the retainer.

Channel strategy

Start with the buyer. Build the strategy around them.

Before we commit to any platform, we need to understand the buyer profile first. Once we know who we're targeting, we reverse-engineer the strategy around where those buyers actually spend their time. For Exclusive Links, the primary target is European buyers - UK, Spain, Germany, Italy, France - and the channel mix, budgets and creative approach all flow from that.

The portal problem - why Property Finder and Bayut aren't enough

Every lead you get from a portal is a lead your competitors also get.

Portals like Property Finder and Bayut are shared-lead environments - the same enquiry is delivered to multiple brokerages simultaneously. There's no qualification, no relationship built before the call, and the race to respond first becomes the only differentiator. With 15 brokers and a focus on European buyers, you need leads that come exclusively to you, already pre-qualified, with budget and intent confirmed. That's what the DDG system delivers.

Step 1 - define the buyer profile

Before any budget is allocated, DDG maps out the detailed buyer profile. For Exclusive Links, the target is clear - European professionals and investors, primarily from the UK, Spain, Germany, Italy and France, who are either relocating to or investing in Dubai. The profile shapes everything: which platforms they use, what content resonates, what time zones matter for follow-up, and what payment structures are most relevant.

Primary markets

United Kingdom
Spain · Germany
Italy · France

Buyer type

HNW investors
Lifestyle relocators
Portfolio diversifiers

Step 2 - platform strategy for European buyers (AED 15,000-20,000/month)

All lead estimates below are responsive, pre-qualified leads - buyers who have completed the qualifying page, confirmed their budget and timeline, and are ready to speak. These are not raw form fills.

Google Search

High intent - primary driver

European buyers researching Dubai property investment actively search in English - "buy apartment Dubai 2026", "off-plan Dubai investment", "Dubai Creek Harbour property". Google captures them at the point of highest intent, when they're ready to engage.

RecommendedEnglish-language targeting

AED 5,000-6,000/month · Est. CPL AED 120-180 · 30-45 responsive qualified leads/month

YouTube

Authority and pre-sale warm-up

European buyers spend significant time on YouTube researching Dubai before committing. Developer walkthroughs, neighbourhood guides and lifestyle content build trust before they ever search. Viewers who watch 30+ seconds are then retargeted across Google and Meta.

RecommendedTrust-building pre-sale

AED 3,500-4,500/month · Cost per view AED 0.10-0.30 · Feeds and warms all other channels

Meta (Facebook + Instagram)

European geo-targeting + retargeting

Meta's geo-targeting allows us to reach UK, Spanish, German, Italian and French audiences directly - even before they've searched. Effective for interest-based prospecting (property investment, relocation, high net worth) and for retargeting anyone who's engaged with content or visited the qualifying page.

RecommendedGeographic targeting: UK, EU

AED 3,500-5,000/month · Est. CPL AED 60-100 · 40-70 responsive qualified leads/month

HNW professionals - Europe

Reaches senior professionals, finance and business leaders across Europe who are in the right income bracket for Dubai investment. More expensive per lead but highly targeted - particularly effective for the UK, Germany and France where LinkedIn adoption among this demographic is strong.

Phase 2 - scale up

AED 2,000-3,000/month · Est. CPL AED 180-280 · 8-15 responsive qualified leads/month

TikTok

Younger HNW - UK and Europe

Younger European buyers aged 28-40 who are building wealth and actively exploring investment are increasingly reachable on TikTok. Dubai property content performs well here. Lower CPL than Google or LinkedIn but earlier in the buyer journey - best used for awareness and YouTube retargeting audiences.

Phase 2 - test and learn

AED 1,500-2,500/month · Est. CPL AED 40-80 · 25-50 responsive qualified leads/month

Snapchat

Not recommended for this audience

Snapchat skews heavily towards the UAE Arabic-speaking market and a younger demographic. Given Exclusive Links' primary focus on European buyers, budget here would be largely wasted. It is not part of the initial recommended strategy.

Not in scope

AED 0 · Not suited to European buyer audience

Budget breakdown - starting at AED 15,000-20,000/month

Platform	Phase	Budget (AED)	Est. CPL (AED)	Est. responsive qualified leads/month
Google Search	Phase 1	5,000-6,000	120-180	30-45
YouTube	Phase 1	3,500-4,500	Awareness	Feeds all channels
Meta (Facebook + Instagram)	Phase 1	3,500-5,000	60-100	40-70
LinkedIn	Phase 2	2,000-3,000	180-280	8-15
TikTok	Phase 2	1,500-2,500	40-80	25-50
Phase 1 total		AED 12,000-15,500		70-115 responsive qualified leads

All lead estimates represent responsive, pre-qualified leads - buyers who have completed the DDG qualifying page, confirmed their budget and intent, and are ready to be contacted. These are not raw form fills or portal enquiries. All figures are indicative starting ranges and will be refined based on real performance data from month 1. The DDG system constantly optimises - budget shifts weekly to the channels converting best. Phase 2 platforms are introduced once Phase 1 is stable and delivering consistent results.

Step 3 - scale based on real data, not guesswork

The starting budget is intentionally modest - it's a proof of system, not a full deployment.

In month 1 we establish what's working - which platforms, which creatives, which buyer profiles are converting. From month 2 we scale budget into what the data supports. There's no reason to spend AED 50k/month until we know the system is generating conversations that close. With 15 brokers and a target of 1 deal each per month, the maths works - 15 closed deals/month requires roughly 100-150 qualified conversations, which at a 40% lead-to-conversation rate requires roughly 250-400 responsive qualified leads. That's a scalable, achievable number at AED 25-35k/month once the system is proven.

Why previous agencies haven't delivered

The issue is rarely the platform - it's the system around it. Most agencies drive leads into a generic form with no qualification, no scoring, and no automated follow-up. The broker receives a cold name and number and has to start from scratch. DDG's system means every lead that reaches a broker has already confirmed their budget, timeline and intent - and has been automatically scored and routed to the right person. That's the difference between a lead and a conversation.

Qualifying funnel

Already built. Already live.

Rather than show you a mockup, we've already built and published a qualifying page for one of your projects - Creek Haven at Dubai Creek Harbour. This is exactly the kind of page DDG would build for every project: branded, structured to qualify the buyer before they reach your team, and connected directly to the lead scoring and nurture system.

Creek Haven - Live qualifying page

Built for Exclusive Links. Branded for the project. A 5-step qualification flow that confirms unit preference, budget, timeline and buyer type before a single broker picks up the phone. Click to open the live page.

Open live page →

5-step qualification flowUnit type, budget, timeline, buyer type, contact details - all captured and scored

Project-brandedBuilt around Creek Haven by Emaar - real imagery, real pricing, real payment plan

Exclusive leads onlyNo portals. Every submission goes directly and exclusively to Exclusive Links

Instant CRM entryLead enters the system within 30 seconds of submitting, already scored and routed

Mobile optimisedBuilt for how European buyers browse - on their phones, across time zones

One page per projectDDG builds a dedicated qualifying page for each project you're actively marketing

How this connects to the DDG system

Every answer in the qualification flow feeds the scoring engine. A buyer selecting "2 Bedroom", "AED 2.5M-3.5M", "ready to invest now" and "overseas investor" is scored HOT and routed to one of your 15 brokers within 5 minutes - with a full profile attached. A buyer selecting "just exploring" enters an automated WhatsApp and email nurture sequence and stays warm for up to 90 days, re-scored automatically the moment they re-engage. Your brokers only spend time on buyers who are ready to talk.

Results breakdown

Honest numbers. Real context.

Dubai-based brokerage with 12 active brokers · AED 15,000/month starting ad spend scaling to AED 28,000 by month 3 · Off-plan focus across multiple projects · European and international buyer audience · Client identity protected. Units sold figures are monthly averages - luxury off-plan buyer cycles of 45-90 days mean additional pipeline committed beyond the reporting month is not fully reflected in month 1.

Qualified leads / month

124

Was 260 from paid ads - unqualified and unresponsive

Conversations / month

50

Was 16 · +213%

Units sold / month (avg)

7-9

Was 2-3 · Pipeline active beyond month 1

Lead - conversation rate

40%

Was 6% from previous campaigns · +567%

Cost per qualified lead

AED 121

Previous paid ads avg AED 80-110 - but those leads rarely responded

Broker response time - hot leads

<5 mins

Was 4+ hours · Automatic scoring and routing

Important note on units sold

The 7-9 units/month figure is a monthly average across the first 90 days. Off-plan transactions - particularly with European buyers operating across time zones - carry a longer decision cycle. A meaningful portion of leads generated in month 1 will commit to purchase in months 2 and 3. The DDG nurture system keeps those leads warm automatically with no broker effort required. Total pipeline value at 90 days significantly exceeds what the monthly average suggests - no lead is ever written off, they remain in active sequence until they're ready.

What changed for this brokerage

Before DDG: over 260 leads/month coming through paid social campaigns, predominantly Meta, but only 6% were turning into real conversations. Leads were largely unresponsive - no budget confirmation, no context, brokers calling cold into an unknown. After DDG: all leads are pre-qualified before they reach the CRM. Every submission to the qualifying page confirms budget, timeline and intent before a broker is involved. Conversations tripled, units sold more than doubled on average, and for the first time the brokerage had full visibility on which brokers were converting and which weren't - allowing the best leads to consistently go to the best performers.

Metric	Industry avg	Before DDG	With DDG	Change
Total leads / month	100-300	260 (paid ads, unqualified)	124 (exclusive, pre-qualified)	Volume down, quality up
Leads responsive to follow-up	20-35%	~15% responding	100% - all pre-qualified	Fully responsive
% leads with budget confirmed	0-15%	~10%	100%	All pre-qualified
Lead - conversation rate	8-12%	6%	40%	+567%
Conversations / month	10-30	16	50	+213%
Conversation - unit sold	10-15%	14%	14-16%	Stable - system optimises volume
Units sold / month (avg)	1-4	2-3	7-9	~3x increase
Active pipeline (in nurture)	Untracked	Not followed up	100% in automated sequence	No lead ever lost
Cost per lead (AED)	AED 80-120	AED 95 (paid ads, unresponsive)	AED 121 (pre-qualified, responsive)	Slightly higher - far better quality
Broker response time - hot leads	2-8 hrs avg	>4 hours	<5 minutes	-98%
Broker performance visibility	None	None	Full scoring and ranking	Full accountability

Client data presented with identity protected. Figures represent a real Dubai-based brokerage with 12 active brokers targeting European and international buyers across off-plan projects, starting at AED 15,000/month ad spend scaling to AED 28,000 by month 3. Before DDG figures reflect performance from previous paid social campaigns, predominantly Meta. Units sold is a monthly average - off-plan buyer cycles of 45-90 days mean pipeline extends beyond the reporting month. Industry benchmarks sourced from UAE real estate marketing performance data (2025). Results vary by market conditions, project type and budget.

Before DDG

With DDG

Volume: conversations and average units sold per month

Industry avg

Before DDG (previous paid ads)

With DDG

Lead-to-conversation rate - the metric that drives deal flow from the same budget

The conversion rate is the number that matters. Tripling units sold doesn't require more leads - it requires the right leads, confirmed budget, and the right broker receiving the right lead at the right time. Units sold figure is a monthly average; off-plan pipeline extends 60-90 days beyond the reporting month for buyers operating across European time zones.

Everything in one place.

Creek Haven - Live qualifying page